2 Types of LMS Integration: CRM and Third-Party Integrations

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CRM-LMS Integration

Integrations of learning management systems are offering many business solutions during these current days. These integrations are very valuable for organizations that are indulged in learning and development to provide employees with varied training. The users can streamline their onboarding processes, track progress, and even transfer their data from the LMS to CRM or other third-party integrations.

There are many CRMs nowadays used by many organizations and the leading one is Salesforce. Other CRMs include SAP, Hubspot, and other third-party integrations, including Shopify and Bizlibrary. Now, let’s go deeper into each of these to learn how these integrations actually work!

4 Different LMS-CRM Integrations

By combining an LMS with a CRM, you can use the vast amounts of customer data stored in the CRM to provide learning materials that are in line with the needs of the customer. As a result, you can interact with clients more successfully and give them an exceptional experience.

Now we are going to discuss the LMS in CRM integration.

LMS Salesforce Integration

We have every reason to use Salesforce’s power in combination with an LMS, as it topped the list of the best CRMs. All of the incredible features of an LMS and the advantages of Salesforce are integrated into the Salesforce LMS. Our SaaS LMS provides the greatest training experience for your users directly within Salesforce. To provide a flawless user experience, LMS integrates with Salesforce Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud. 

LMS Hubspot Integration

One of the most user-friendly CRMs is Hubspot, which improves effectiveness when combined with an LMS to give customers more informed, intriguing, and easily navigable courses. This integrated platform, which offers all the advantages of Hubspot, transforms into the ideal learning environment for your clients by integrating LMS with Hubspot CRM. This integration, along with the best cloud-based LMS, opens up countless possibilities.

LMS Microsoft Dynamics Integration

As a way to improve customer experiences, Microsoft Dynamics, a well-known CRM, is now integrated with LMS. With all the fantastic features of an LMS and the advantages of Microsoft Dynamics, LMS, and Microsoft Dynamics integration provide a single platform. Examining its advantages is worthwhile due to its integration with the greatest cloud-based learning management system.

LMS Integration with SAP

By simplifying training procedures, the integration of LMS with SAP CRM improves organizational efficiency. By ensuring smooth data flow between the two systems, this synergy maximizes employee learning opportunities and synchronizes training programs with customer relationship strategies. Through the integration of training and customer management, the integrated approach creates a more cohesive and efficient operational framework.

Benefits of CRM-LMS Integration

Following are some of the major benefits of CRM-LMS integration:

  1. Automated Onboarding: Integration makes the onboarding process more efficient by allowing learners to access training materials right away and creating learner IDs automatically. Role-based enrollments and recommendations improve user engagement.
  2. Personalized Learning: CRM LMS integration ensures that training programs are relevant in areas such as leadership, IT, software, sales, HR compliance, and workplace safety by customizing them for each customer. Content materials that can be customized to meet each person’s needs and promote lifelong learning.
  3. Real-Time Analytics: Comprehensive insights into learners’ progress are obtained by aligning CRM profiles with LMS data. Real-time data analysis is presented to stakeholders through the CRM dashboard, enabling them to stay informed about LMS analytics.
  4. Single Sign-On (SSO): CRM users don’t need to log in again to access LMS training. By ensuring centralized training information, two-way synchronized data breaks down silos between the LMS and CRM.
  5. Compliance with Audits: By importing pertinent partner, customer, and employee data from CRM into the LMS, integration promotes compliance with system audit requirements and allows for a smooth audit process.
  6. Simplified Training: The integration helps plan future training programs for partners, clients, staff, and members by streamlining the training process and tracking progress, certifications, and compliance.
  7. eCommerce-capable Solutions: The integration improves the planning and implementation of future training programs by tracking learning progress, certifications, and compliance while supporting product and service training.
  8. Continued Education Credits (CEUs): By adding earned CEUs to their CRM LMS profiles, learners can display badges, certificates, and points. Analytics and data allow the learning process to be tailored to each learner’s needs.
  9. Social Learning: Through the introduction of social learning channels like social media, communities, Slack, polls, surveys, chats, and emails, the integration promotes teamwork. Knowledge sharing is encouraged through interactions between students and instructors.
  10. Automatic User Creation: Upon registering for a course, users are automatically created, minimizing duplicate data and guaranteeing synchronization between the Hubspot and LMS systems.
  11. Case Management Effectiveness: Completion of integrated stage-by-stage training programs keeps reps informed and facilitates quicker issue resolution and deal closing. Support teams increase overall efficiency by handling issues and providing self-support through LMS training.

Other LMS Third-Party Integrations

Two of the third-party integrations with LMS are as follows:

LMS Shopify Integrations

Using the integrated eCommerce storefront, the two-way integration between Shopify and LMS enables the smooth selling of subscriptions, merchandise, courses, and registrations. This facilitates the generation of extra revenue for businesses in all sectors. 

In addition, associations of various kinds can use the LMS eCommerce platform to make non-dues revenue in addition to their regular membership fee and event earnings. Moreover, this cloud-based SaaS LMS platform includes an integrated Salesforce system out of the box, allowing for easy course purchase, learning, reporting, and analytics.

LMS BizLibrary Integrations

BizLibrary courses are included with some LMSs, such as MapleLMS. Organizations can benefit from a robust content library housed within the LMS platform with the help of BizLibrary LMS integration. Students can choose from a variety of industry-specific compliance training courses. 

While a large library of pre-made courses is provided by the integration of LMS and BizLibrary, organizations have plenty of time to concentrate on enhancing their user experience. With LMS, organizations can concentrate on delivering training rather than developing new courses. Individuals who have a subscription to BizLibrary courses can use the LMS login to access the same courses at no extra cost.


In conclusion, an innovative approach to organizational learning and development is presented through the integration of learning management systems with CRMs and external platforms. Numerous advantages result from the smooth integration of LMS with CRMs like Salesforce and Hubspot as well as third-party integrations like Shopify and BizLibrary. 

These integrations improve user experiences, expedite workflows, and promote continuous improvement in training programs, from automated onboarding to personalized learning and real-time analytics, all of which ultimately boost organizational success and efficiency. Connect with our LMS experts for more information on LMS integrations.