Non-Dues Revenue

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Our LMS Helps Generate Non-Dues Revenue

Non-dues revenue generation plays a crucial role in an association’s earnings as membership dues can’t suffice to efficiently run the association. Membership dues take up only a small part of the association’s annual revenue. Any earnings, other than the membership dues, such as fundraising, job boards, merchandising, premium content selling (courses and podcasts), partnerships, advertisements on mobile app and websites, and offline and online learning with certifications, seminars, courses, and workshops, to name a few – are counted towards non-dues revenue. MapleLMS being an AMS integrated top learning management system (LMS) for associations leverages your online and offline learning while earning non-dues revenue. It enhances stakeholders’ learning experience through gamified courses, increasing course sales.


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What are the takeaways from an Association LMS?

Automated Process

Our innovative LMS integration system will effectively help you in automating repetitive tasks. Get hassle-free administration for your employee training and development where you can automatically grade tests with assignments.


Effortlessly track trainees’ course completions and assignments, view & analyze the stages of course completion. Send reminders to your employees for finishing the assignments timely.

How Can MapleLMS Support Non-dues Revenue Generation?

Seamless Integration with AMS and Salesforce

MapleLMS enables your association to deliver online courses or certifications to members (learners) within an integrated ecosystem using two-way access through Single Sign-on (SSO). Selling your online course content right from the LMS, AMS or Salesforce using your payment gateway and shopping cart integrated eCommerce module gets easier.

Continuing Education with the Power of AI

AI-proctored online exams help in pre-hiring assessment during onboarding, and assessing members after training. AI assists LMS to recommend courses and suggest learning paths for continuing education and professional growth, and encourage non-dues revenue generation. The AI-suggested learning paths are based on the members' learning interest, learning history, and job-role, increasing course purchase and enrollments.

Gamification for a Better Learning Experience

Gamified learning experience through rewards like points, badges, leaderboards, credits, automated certificates for members (learners) upon course completion. Associations generate intuitive reports and get insights from smart analytics for delivering a better experience to stakeholders.

Build Robust Partner-Member relationships

Explore partner sponsorships for the online and on-demand courses available for members. Chargeable fees for the learning and accreditation programs can be explored using MapleLMS. Arrange training conferences or webinars with industry experts to enhance the learning experience, building a strong partner-learner relationship through chats, Q&A, forums, etc.

Branded Mobile Apps and White-labeled LMS

Associations benefit from white-labeled LMS and mobile apps with their own branding. It helps them strengthen their brand and resell the white-labeled LMS to their partners and affiliates to earn non-dues revenue. Associations get their brand presence while partners and affiliates put more trust on them due to the branding.

Rich Content Authoring Tools

MapleLMS has a robust content authoring tool that supports AICC, SCORM, and xAPI standards. It helps associations create valuable content that can be easily purchased by members, external learners, partners, and affiliates. These courses and course performance are easily trackable using MapleLMS reporting and analytics.

FAQs -

Usually, associations earn from membership fees which is very nominal to sustain, irrespective of the industry they belong to. So, associations depend on additional revenue sources beyond membership fees, and these sources of earning are known as non-dues revenue. Some common examples include association LMS course selling, certifications, fundraisers, webinar registration fees, merchandise selling, etc. 

Associations can generate non-dues revenues through fundraising, job boards, partnerships, merchandising, premium content selling (courses and podcasts), advertisements on mobile app and websites, and offline and online learning with certifications, seminars, courses, and workshops, merchandizing, to name a few – are counted towards non-dues revenue.

Non-dues revenue for associations can help associations grow beyond membership earnings with some additional earnings. Online learning management systems for associations can provide certification and accreditations to members and non-members with a nominal fee, sell industry/role-specific content and courses, deliver instructor-led expert training sessions through webinars, seminars, and workshops, etc. Combined, these non-dues revenue benefit the association with some extra source of income.

Associations can utilize LMS to sell online courses, certifications, expert instructor-led training, conferences and seminars, course or seminar sponsorships by partners and vendors, sub-license white-labeled LMS microsites to affiliates and partners, sell merchandise, etc. The registration fees for these seminars/conferences and additional discounted course fees for members encourage them to continue learning, attracting non-members along the way through sponsorship from vendors and partners to become members.

Through MapleLMS an association has the feature to deliver vendor or partner sponsorships to members and non-members for online and on-demand courses. Sponsorship allows charging nominal fees or no fees from the learners (members and non-members) for the learning and accreditation programs. Eventually, it might lead to non-members get memberships for availing those special discounts on training and content exclusive to members.