Non-dues revenue generation plays a crucial role in an association’s earnings as membership dues can’t suffice to efficiently run the association. Membership dues take up only a small part of the association’s annual revenue. Any earnings, other than the membership dues, such as fundraising, job boards, merchandising, premium content selling (courses and podcasts), partnerships, advertisements on mobile app and websites, and offline and online learning with certifications, seminars, courses, and workshops, to name a few – are counted towards non-dues revenue. MapleLMS being an AMS integrated top learning management system (LMS) for associations leverages your online and offline learning while earning non-dues revenue. It enhances stakeholders’ learning experience through gamified courses, increasing course sales.
What are the takeaways from an Association LMS?
How Can MapleLMS Support Non-dues Revenue Generation?
Seamless Integration with AMS and Salesforce
Continuing Education with the Power of AI
Gamification for a Better Learning Experience
Build Robust Partner-Member relationships
Branded Mobile Apps and White-labeled LMS
Rich Content Authoring Tools
Usually, associations earn from membership fees which is very nominal to sustain, irrespective of the industry they belong to. So, associations depend on additional revenue sources beyond membership fees, and these sources of earning are known as non-dues revenue. Some common examples include association LMS course selling, certifications, fundraisers, webinar registration fees, merchandise selling, etc.
Associations can generate non-dues revenues through fundraising, job boards, partnerships, merchandising, premium content selling (courses and podcasts), advertisements on mobile app and websites, and offline and online learning with certifications, seminars, courses, and workshops, merchandizing, to name a few – are counted towards non-dues revenue.
Non-dues revenue for associations can help associations grow beyond membership earnings with some additional earnings. Online learning management systems for associations can provide certification and accreditations to members and non-members with a nominal fee, sell industry/role-specific content and courses, deliver instructor-led expert training sessions through webinars, seminars, and workshops, etc. Combined, these non-dues revenue benefit the association with some extra source of income.
Associations can utilize LMS to sell online courses, certifications, expert instructor-led training, conferences and seminars, course or seminar sponsorships by partners and vendors, sub-license white-labeled LMS microsites to affiliates and partners, sell merchandise, etc. The registration fees for these seminars/conferences and additional discounted course fees for members encourage them to continue learning, attracting non-members along the way through sponsorship from vendors and partners to become members.
Through MapleLMS an association has the feature to deliver vendor or partner sponsorships to members and non-members for online and on-demand courses. Sponsorship allows charging nominal fees or no fees from the learners (members and non-members) for the learning and accreditation programs. Eventually, it might lead to non-members get memberships for availing those special discounts on training and content exclusive to members.