Associations around the world don’t solely rely on memberships to grow their earnings. With the rising challenge to sustain, associations need to look beyond traditional modes of earning. Apart from fundraising, donations, and events, what should they do to stay afloat? Associations might consider having an LMS for associations and adopt the following growth model.
What is an Association LMS?
An association LMS is an integrated and highly scalable software product that offers online and offline training for employees/members, partners, non-dues revenue generation for associations, AI-proctored assessment for certification exams, and much more. Associations can leverage the benefits of LMS to enhance their training experience while increasing their earnings.
How to Build Your Revenue System with an LMS?
Now that we know what an association LMS means, let’s dive in to understand the revenue generation system.
1. Flexible Online and Offline Learning:
Association LMS eliminates restrictions related to in-person training of members/partners with better learning opportunities for career growth. Continuing education and certifications are integral for their professional growth without the stress of a fixed time, place, and device to learn.
Let’s see how online and offline training help associations boost their non-dues revenue:
Benefits of Online and Offline Training
- Additional revenue generation from exhibitors and sponsors
- Learning anywhere, anytime, and on any device means more attendees and learners, bringing more revenue
- Offline delivery of curated content through mobile apps enables uninterrupted learning even without a network, bringing a steady cash flow
- The flexibility to support online and offline training broadens revenue opportunities
- Simple and interactive learning interfaces forge better learner-instructor and peer-to-peer communication (Collaborative and social learning through forums, chats, messages, etc., plays a key role in that)
2. E-commerce Integrated Association LMS
An e-commerce integrated LMS for associations allows:
- Generating non-dues revenue by selling training content
- Employees/admins can eliminate data silos and cut cycles by setting up, configuring, and auto-enabling products (LMS deliverables)
- Members and non-members earn accreditations, certifications, register or enroll in courses paying a fee, buy merchandise, and use discount coupons and promo codes
3. White-labelling and Branded Apps
- White-labeled and branded apps for sub-licensing the LMS to partners and affiliates
- Branded mobile apps strengthen the brand image for future business
4. Integrate the Association LMS with AMS
An AMS-LMS partnership maximizes your association’s technical potential to boost membership income and non-dues. A centralized system powered with an AI-based LMS and a Salesforce-powered AMS enhances learner/instructor experience and creates revenue for the association.
Deliverables for your association – from an integrated and interactive interface:
- Member and staff onboarding, pre-hiring assessment, and easy induction
- Two-way course/training access using Single Sign-on (SSO) with LMS or AMS credentials
- Mobile-responsive learning with intelligent reporting and analytics
- Robust reporting from the integrated system helps valuable insights for future decision-making
- Event information and events are shared on LMS directly from the AMS within an automated system
- Efficient learners’ progress and course management
Career Center within LMS-AMS Integration
Now that we know what an association LMS means, let’s dive in to understand the revenue generation system.
Employers and Sponsors
- Enable employers and sponsors to promote industry-specific jobs on your career center (website and social media channels) for a price
- Add sponsored jobs through a widget or jobs feed to e-newsletters meant for members and prospects
- Send paid job emails from employers to your members
Members and Non-members
- Using their AMS profiles, members and non-members can select recommended job posts for better career opportunities
- Their activity is stored within the AMS record to broaden marketing efforts with better insights and informed decision-making
- Non-members signing up as job-seekers can be targeted as prospective members using the automated AMS data pool for new member acquisition and marketing initiatives
Additional Revenue Streams
- Integrated e-commerce module enables members to buy merchandise and learning products using AMS/LMS/e-commerce credentials through the Single Sign-On (SSO) feature
- The system gathers this data for future marketing campaigns
- Gamification (quizzes, leaderboards, credits, and badges) allows associations to offer meaningful insights for an improved training experience in the future
Frequently Asked Questions
Q 1. What is the primary advantage of integrating AMS with LMS?
A: By integrating LMS with AMS, technology capabilities are maximized, non-dues and membership revenue are increased, and the experience of learners and instructors is improved.
Q 2. How does e-commerce integration help associations?
A: E-commerce integration allows associations to generate non-dues revenue by selling training content, merchandise, and learning products.
Q 3. Can LMS support online and offline training?
A: Yes, LMS supports both online and offline training, enabling uninterrupted learning and broader revenue opportunities.
Q 4 How does gamification improve the training experience?
A: Gamification allows associations to offer meaningful insights for an improved training experience through quizzes, leaderboards, credits, and badges.
Q 5. What is the role of AI in LMS?
A: AI-proctored assessment and AI-based LMS enhance the training experience, certification exams, and learner/instructor experience.
Conclusion
Finding the top learning management system that follows a fail-proof non-dues revenue strategy is crucial for associations. Explore the benefits mentioned above to enhance your association’s earnings with a smart learning management system like MapleLMS. Reach out to our industry experts and know more!
